Aneesh Phadnis And Viveat Susan Pinto

Stories by Aneesh Phadnis And Viveat Susan Pinto

How the 2019 poll ad campaigns will be different

How the 2019 poll ad campaigns will be different

Rediff.com   23 Jan 2019

'Last time, there was an incumbent and a challenger. This year, the roles have been reversed.' 'The challenger is the incumbent and the ones ruling then are now the challengers.' 'So, the realities have changed and so have the electorate's expectations.'

Battle for Jet Air hots up

Battle for Jet Air hots up

Rediff.com   18 Jan 2019

While Jet founder Naresh Goyal said he was willing to infuse Rs 700 crore and also pledge all his shares in the company provided he can have at least 25 per cent stake, the airline's foreign partner Etihad Airways insists he must not keep more than a 22 per cent stake.

Post restructuring, SBI-led consortium may hold around 40% stake in Jet

Post restructuring, SBI-led consortium may hold around 40% stake in Jet

Rediff.com   17 Jan 2019

The airline has struggled to pay salaries and vendors on time and its Rs 10,963 crore fund and non fund based facilities have now been assigned 'D' rating by ICRA - the seventh rating downgrade since March 2017.

Ranbir Kapoor to ditch Pepsi for Coke

Ranbir Kapoor to ditch Pepsi for Coke

Rediff.com   15 Jan 2019

After Sanju's success, Ranbir has been charging Rs 6 crore to Rs 8 crore per brand per year.

How Mumbai airport shutdown will affect you

How Mumbai airport shutdown will affect you

Rediff.com   14 Jan 2019

Fares to key routes such as Delhi, Bengaluru, and Hyderabad may shoot up 80 per cent

Martin Sorrell: 'Massive changes sweeping advertising'

Martin Sorrell: 'Massive changes sweeping advertising'

Rediff.com   7 Jan 2019

'You have to tear it all down if you want to build something new tomorrow.'

As Jet defaults on loan, its credit rating slips to 'D'

As Jet defaults on loan, its credit rating slips to 'D'

Rediff.com   3 Jan 2019

Over the past several months, the airline has struggled to pay vendors and staff salaries on time.

Election 2019 set to loosen advertising purse strings

Election 2019 set to loosen advertising purse strings

Rediff.com   28 Dec 2018

GroupM said India would contribute $1.35 billion of incremental ad spends in 2019, emerging as the third largest contributor to global spends after China and the US.

Adi Godrej: 'There's no dearth of jobs in India'

Adi Godrej: 'There's no dearth of jobs in India'

Rediff.com   28 Dec 2018

'What exists instead is a clear gap between skilled people and the work at hand.' 'Employers on most occasions find it difficult to find a match between the two,' Adi Godrej tells Viveat Susan Pinto and Niraj Bhatt.

FMCG firms' lifestyle theory proved wrong

FMCG firms' lifestyle theory proved wrong

Rediff.com   24 Dec 2018

A break-up of business shows that 75% of a firm's turnover is led by volume growth, while 25% is price-led. Companies such as Britannia, Nestl, Dabur, Marico, Kellogg, Parle Products, and Hindustan Unilever have increasingly focused on smaller packs of their key products, aimed at improving sales.

2019 poll ad spend to double to Rs 30 bn

2019 poll ad spend to double to Rs 30 bn

Rediff.com   15 Dec 2018

Parties expected to splurge a fourth of advertising budget on social media.

SBI orders forensic audit of Jet's accounts

SBI orders forensic audit of Jet's accounts

Rediff.com   15 Dec 2018

Jet has come under regulatory scrutiny twice this year.

Consumer goods output gets a durable boost

Consumer goods output gets a durable boost

Rediff.com   14 Dec 2018

This growth seen by the consumer goods was led mainly by the durables market, which rose 17.6%, the highest in 11 months

Ambani wedding sees Mumbai airport handle a record 1004 flights

Ambani wedding sees Mumbai airport handle a record 1004 flights

Rediff.com   10 Dec 2018

The airport sees 950-960 aircraft movements daily, and Saturday saw an additional 37 flights to Udaipur as celebrities, filmstars and politicians made a dash to the city for pre-wedding celebrations.

Why ATF price cut won't lead to cheaper flight tickets

Why ATF price cut won't lead to cheaper flight tickets

Rediff.com   7 Dec 2018

However, the reduction in ATF prices will provide some cushion to airlines engaged in a protracted price war have lost control over pricing in one the world's most price sensitive domestic markets.

A first for an Indian! Piyush Pandey is Ogilvy's global creative head

A first for an Indian! Piyush Pandey is Ogilvy's global creative head

Rediff.com   6 Dec 2018

This is the first time that an Indian has been elevated to this position, highlighting the growing importance of the domestic advertising industry in the global space.

To trim losses Jet suspends flights to 9 destinations

To trim losses Jet suspends flights to 9 destinations

Rediff.com   6 Dec 2018

The airline has closed reservation for flights to Silchar, Imphal, Aizawl, Jorhat in northeastern states from mid-February. Reservation has also been closed for flights to Madurai, Visakhapatnam, Raipur, Muscat and Sharjah.

How Pepsi, Coke plan to quench India's thirst

How Pepsi, Coke plan to quench India's thirst

Rediff.com   29 Nov 2018

PepsiCo has tie-ups with KFC, Pizza Hut, Domino's, Burger King, and Subway in India, while Coca-Cola has a partnership with McDonald's only

How Mother Dairy is fighting the digital war for young minds

How Mother Dairy is fighting the digital war for young minds

Rediff.com   24 Nov 2018

With humorous memes, videos and short stories, Brand Mother Dairy has been steadily inserting itself into almost every trending conversation on social media, writes Viveat Susan Pinto.

Mallya's luxury jet sale gets caught in red tape

Mallya's luxury jet sale gets caught in red tape

Rediff.com   6 Nov 2018

Five years on, US company that won the auction for the aircraft is running pillar-to-post, unable to take possession as DGCA hasn't deregistered the jet